EMH Stores LLC Privacy PolicyLast Updated:April 18, 2025PRIVACY, SECURITY AND TRANSPARENCYEMH Stores LLC (“EMH Stores,” “us,” “we,” or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your information when you visit our websitego.praxisrise.com/home and other pages on this domain and other domains owned by EMH Stores LLC(the “Site”), including any other media form, media channel, mobile website, or mobile applicationrelated or connected thereto. EMH Stores LLC, located at 2530 Coach House Dr, Brookfield, WI 53045, owns and operates the Site.  

We use the words “you” and “your” to mean you, the reader, and other visitors to our Site who are, in all cases, over the age of 13. This Policy informs you about the types of personal information we collect, how we use it, who we share it with and why, and what we do to try to protect it.  

Please read this Policy carefully. By using or accessing the Site, you signify your agreement with this Policy. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE THE SITE.NAVIGATING THROUGH THIS STATEMENTWhat Information Do We Collect?How Do We Use Your Information?With Whom Do We Share Your Information?Tracking Technologies (Cookies, etc.)Data RetentionHow Do We Protect Your Information?Your Rights and Options (Including U.S. State Privacy Laws)Policy for ChildrenControls for Do-Not-TrackFeaturesChanges To This Privacy StatementContacting Us

WHAT INFORMATION DO WE COLLECT?

We collect information about you in a variety of ways. The information we may collect on the Site falls into two main categories:Personal Information You Voluntarily Provide: This is information that identifies you personally. We collect Personal Information when you voluntarily provide it to us through activities such as:Registration: Creating an account on the Site (e.g., name, email address, password).Contact Forms/Emails: Contacting us with inquiries (e.g., name, email address, phone number, content of your message).Orders/Subscriptions: Purchasing products or services (e.g., name, address, phone number, email). Note: Financial information like credit card details is typically collected directly by our third-party payment processors, not stored by us.Surveys & Promotions: Participating in surveys, contests, or giveaways (information requested will vary).Public Posting: Submitting comments or content in public areas of the Site (this information becomes public).The types of Personal Information collected may include Identifiers (name, email, address, phone number, IP address, account name), Professional Information (your business details, if provided), Commercial Information (records of products/services purchased or considered), and other information you choose to provide. You are not obligated to provide Personal Information, but refusing may prevent you from using certain Site features.Information Automatically Collected: When you access the Site, we automatically collect certain information about your device and Browse actions. This information typically does not identify you personally but helps us improve the Site and services. This may include:Log and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, dates/times of access, time spent on pages, links clicked.Device Data: Information about the computer or mobile device used to access the Site.Location Data: We may receive general location data (e.g., city/state derived from IP address) or more specific location data if location services are enabled on your device (you can disable this in your device settings).Information from Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your interactions with the Site. See the "Tracking Technologies" section below for more details.   Information Potentially Obtained from Third Parties (Future Practice):We primarily collect information directly from you. In the future, we may obtain information, including Personal Information, from third-party sources, such as marketing partners or data providers. If we do so, we will take steps to ensure that such third parties have represented to us that they have the right to disclose your Personal Information to us and that the data was collected in compliance with applicable laws.  

HOW DO WE USE YOUR INFORMATION?

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:  Create and manage your account.Process your transactions and deliver the services you requested.Provide customer support and respond to your inquiries. Email you regarding your account or order. Send you newsletters, promotional materials, and information about products, services, surveys, contests, promotions, and events (you can opt-out as described below). Personalize your experience on the Site and tailor content/advertising.Administer the Site, analyze usage trends, and gather demographic information.Improve the Site, our products, and our service offerings.Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.   Resolve disputes and troubleshoot problems.Enforce our Terms of Use and this Privacy Policy.Comply with legal and regulatory requirements.Fulfill any other purpose disclosed to you at the time of collection or with your consent.

WITH WHOM DO WE SHARE YOUR INFORMATION?

We may share information we have collected about you in certain situations. We do not rent or sell your Personal Information to third parties for monetary value in the traditional sense. However, some disclosures described below, particularly related to analytics and advertising partners, might be considered a "sale" or "sharing" under certain state privacy laws (like the CCPA). Your rights regarding such activities are detailed in the "Your Rights and Options" section.

We may disclose your Personal Information as follows:  By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.   Third-Party Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processing, data analysis, email delivery, hosting services, customer service, marketing assistance). We contractually require these providers to protect your information and use it only for the purposes for which it was disclosed.   Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions, but only when you engage with such specific offers.   Affiliates: We may share your information with our affiliates (companies under common control with us), in which case we will require those affiliates to honor this Privacy Policy.Marketing Communications: With your consent, or with an opportunity for you to withdraw consent (opt-out), we may share your information with third parties for marketing purposes, as permitted by law. You can opt-out via the methods described in "Your Rights and Options."Analytics and Advertising Partners: We may share usage data or pseudonymous information (like hashed email addresses or device IDs) with third-party advertising networks and analytics providers (like Google Analytics) to help analyze Site usage, display relevant advertisements on other sites (remarketing), and measure ad effectiveness. This sharing might constitute a "sale" or "sharing" under certain state laws, subject to your opt-out rights.Business Transfers: If EMH Stores LLC undergoes a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction. We will make reasonable efforts to notify you if your information becomes subject to a different privacy policy.   With Your Consent: We may disclose your Personal Information for any other purpose with your consent.

TRACKING TECHNOLOGIES (Cookies, etc.)

We use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.  Cookies: A "cookie" is a small text file stored on your computer or mobile device. We use cookies to, among other things, keep track of services you've used, record registration information, record user preferences, keep you logged into the Site, and facilitate purchase procedures. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.   Web Beacons: Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics.   Analytics: We use third-party analytics services, like Google Analytics, to help understand Site usage. These services use cookies and similar technologies to collect and analyze information about use of the Services, report on activities and trends, and personalize content. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.  

For more detailed information about the cookies and tracking technologies we use, please refer to our Cookie Policy go.praxisrise.com/cookie-policy 

DATA RETENTION

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). The criteria used to determine our retention periods include:  The length of time we have an ongoing relationship with you and provide the Site or services to you (e.g., for as long as you have an account with us).   Whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records of your transactions for a certain period).   Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).  

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.  

HOW DO WE PROTECT YOUR INFORMATION?

We implement administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, use, alteration, and disclosure. We use standard security protocols and mechanisms (like SSL encryption for transmission) to transmit sensitive information. However, despite our safeguards and efforts, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Therefore, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your Personal Information, transmission of Personal Information to and from our Site is at your own risk. You should only access the Site within a secure environment.  

YOUR RIGHTS AND OPTIONS

You have certain choices regarding the Personal Information you provide to us.Account Information: You may review or change the information in your account or terminate your account at any time by logging into your account settings or contacting us using the contact information provided below. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with investigations, enforce our Terms of Use, and/or comply with legal requirements.   Emails and Communications: If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:Noting your preferences at the time you register your account.   Logging into your account settings and updating your preferences.Using the "unsubscribe" link in the footer of any promotional email you receive from us.Contacting us using the contact information provided below.   Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly.  

U.S. STATE PRIVACY LAWS

This section applies to residents of states with comprehensive consumer data privacy laws, including California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and others as they become effective (collectively “Designated States”). Residents of these states have certain rights regarding their Personal Information.

What Personal Information Do We Collect? We collect the categories of Personal Information detailed in the "WHAT INFORMATION DO WE COLLECT?" section above. The specific categories, using the terminology of the California Consumer Privacy Act (CCPA), likely include:Identifiers (e.g., name, email, IP address)Personal information categories listed in Cal. Civ. Code § 1798.80(e) (e.g., name, address, phone number)Protected classification characteristics under state or federal law (if voluntarily provided, e.g., age)Commercial Information (e.g., purchase history)Internet or other similar network activity (e.g., Browse history on our Site)Geolocation data (general or specific if enabled)Inferences drawn from other personal information (e.g., preferences)[Note: Review this list carefully against your actual collection practices.]

Why Do We Collect and Share Personal Information? We collect and use these categories of Personal Information for the business and commercial purposes described in the "HOW DO WE USE YOUR INFORMATION?" section above. We share this information with the categories of third parties described in the "WITH WHOM DO WE SHARE YOUR INFORMATION?" section above.  

Sale or Sharing of Personal Information: As mentioned, while we do not sell Personal Information for money, our use of third-party analytics and advertising cookies may constitute a "sale" or "sharing" under the laws of certain Designated States (like California). The categories of Personal Information potentially "sold" or "shared" in this context may include Identifiers, Internet Activity, and Geolocation Data, shared with advertising networks and data analytics providers.

Your Rights: Subject to certain exceptions, residents of Designated States have the following rights:Right to Know/Access: You have the right to request information about the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which we collected it, the purposes for collecting, selling, or sharing it, and the categories of third parties to whom we disclosed it.   Right to Delete: You have the right to request that we delete Personal Information that we have collected from you.   Right to Correct: You have the right to request that we correct inaccurate Personal Information that we maintain about you.Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your Personal Information, particularly for cross-context behavioral advertising. You can exercise this right via the methods described below.Right to Limit Use of Sensitive Personal Information: If we collect sensitive Personal Information (as defined by applicable state law), you may have the right to limit its use and disclosure to certain permitted purposes. [Note: Specify if you collect sensitive data and how users can limit its use if required].Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights: To exercise the rights described above (Know/Access, Delete, Correct, Opt-Out), please submit a verifiable consumer request to us by either:Emailing us at: [email protected] Calling us at: (747) 777-9948 

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. We will need to verify your identity before processing your request. This may involve asking you to provide information that matches the information we have on file for you. You may designate an authorized agent to make a request on your behalf by providing them with written permission and verifying your own identity directly with us, or by providing a power of attorney.  

We will respond to your request within the timeframes required by applicable law.

POLICY FOR CHILDREN

Our Site is not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under age 13 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at [email protected]  

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online Browse activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.  

CHANGES TO THIS PRIVACY STATEMENT

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification unless required by law. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.  

CONTACTING US

If you have questions or comments about this Privacy Policy, please contact us at:

Mail: EMH Stores LLC Attn: Privacy Officer 2530 Coach House Dr Brookfield, WI 53045

Email: [email protected]

Phone: (747) 777-9948